Scale Your Coaching Without Burning Out
AI handles your session notes and prep work automatically—so you can grow your practice without drowning in admin.
Free for your first 2 clients. No credit card required.
The more successful you become, the less time you have to actually coach.
You're Building a Practice. Not a Paper Trail.
As your client roster grows from 3 to 5 to 10, the admin work multiplies. What if the documentation just... happened?
- 30+ minutes typing notes.
- After every call, you're racing to capture insights while they're fresh—or doing it at 9pm when you can barely remember.
- Scrambling to remember context.
- What did Sarah commit to last week? What's been weighing on her? You're frantically scrolling through notes before each call.
- Always playing catch-up.
- Instead of being present, you're buried in admin—and the more clients you take on, the worse it gets.
JourneyLoop handles the admin. You handle the coaching.
Close your laptop after every session.
JourneyLoop joins your call, captures every word, and delivers polished session notes to your inbox within minutes. Not transcripts. Actual coaching notes—insights, commitments, breakthroughs.
- Notes in your inbox.
- Your meetings are transcribed and summarized before you finish your coffee.
- Coaching-aware intelligence.
- Automatically surfaces struggles, plans, and reflections—not just topics and action items.
- Key quotes captured.
- Breakthrough moments and powerful client statements are highlighted and preserved.
Show up grounded and prepared. Every single time.
Session prep on autopilot.
JourneyLoop sends you a morning brief before each session. What your client journaled about. What they committed to last time. What's changed since you spoke. Everything you need, in 2 minutes.
"Thanks to JourneyLoop, my coaching clients see the value of continuing our work together to pursue even higher goals. It's a privilege to deepen relationships with clients I've already built trust with and it also saves me time searching for new clients, allowing me to stay focused on the work that matters most."
Recording becomes something clients want—because they get value from it too.
Make recording an offering, not an ask.
JourneyLoop gives your clients their own private space to reflect, track their commitments, and see their growth over time. 100% of clients opt in because they see recording as part of their coaching experience, not surveillance.
- AI reflection prompts.
- Clients process insights with guided prompts that deepen their learning.
- Action item tracking.
- Clients see their commitments and mark them complete—you see who's following through.
- Private client portal.
- Each client gets their own space—branded to your practice, accessible anytime.
About us
Built around the coach-client relationship
I'm Marco Lamina — a San Francisco-based software engineer who left corporate tech to build human-centered AI that amplifies coaching relationships.
Our mission
I created JourneyLoop because I saw a gap: coaches and clients wanted to work together between sessions, but had no shared space to do it. The best coaching happens when both people can see the journey clearly.
My coaching partner, Michael Shehane (executive coach and founder of InStride Leadership), discovered his own blind spots using AI analysis of his sessions. That revelation became our mission: help coaches see what they can't see about their own practice.
We're martial artists who trained together for 8 years. We know mastery comes from continuous feedback, not occasional supervision. JourneyLoop brings that philosophy to professional coaching. Meet our full team.
Made with ♥ in San Francisco
The evidence is clear
- Coaches lack time for support
- 87%
- Hours/week on admin for new coaches
- 15+
- Reduction in admin time
- 60%
- Higher retention with progress tracking
- 40%
How it works
Set up your first client in 30 seconds
No integrations. No software to install. No technical skills. Just paste your meeting link, enter your client's email, and we handle everything else.
Connect your calendar
Give JourneyLoop access to your coaching calls. Works with Zoom, Google Meet, or any video platform.
AI joins your sessions
JourneyLoop shows up automatically, captures everything, and stays invisible to you and your client.
Notes arrive. You're done.
Session notes in your inbox. Morning briefs before each call. Your admin work—handled.
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- Do I really get full access for free?
- Yes. The free Starter Plan includes every feature — AI session analysis, client portal, goal tracking, ICF-aligned feedback, privacy-first security. The only limits: 2 clients max, 4 total sessions per month. Perfect for launching your practice.
- What happens when I grow past 2 clients?
- You'll upgrade to the Unlimited Plan at $89/month (or $890/year). That gets you unlimited clients and unlimited sessions. You can upgrade or downgrade anytime with one click.
- Is my client data really private?
- Yes. Only you and your client can access their session data - no one else, including JourneyLoop staff. Your data is protected with bank-level encryption, healthcare-grade security, and daily backups. Learn more about our security practices or visit our Trust Center for complete transparency on data handling, vendor compliance, and HIPAA readiness.
- How long does setup take?
- 30 seconds. Just give us your email, meeting link, and client's email. We send your client a consent email that explains everything and makes them feel safe. Once they consent, our AI joins your next session automatically. After the session ends, both your coaching account AND your client's portal are automatically created and fully set up. Zero configuration. Zero manual work.
- What if I'm not tech-savvy?
- If you can copy a meeting link, you can use JourneyLoop. No account creation. No integrations. No software to install. Just provide your meeting link and client's email address. We handle everything else — consent email, meeting join, transcription, analysis, and creating both accounts. All automatic.
- Can I try it before committing?
- The free plan *is* the trial. Use it as long as you want with up to 2 clients. See the full value before you ever consider upgrading.
- I already use Otter/Fathom/Fireflies...
- Those tools capture words. JourneyLoop captures breakthroughs. Generic transcription tools don't understand coaching—they give you topics and action items. JourneyLoop gives you insights, patterns, and the things your client almost said.
- Will my clients feel comfortable being recorded?
- When recording benefits the client (not just you), adoption is near-universal. Clients get their own reflection space, can revisit insights anytime, and see their progress visualized. Recording becomes part of the value, not an intrusion.
- What if I only have a few clients?
- Start free with 2 clients. See how it transforms your practice. When you're ready to grow, JourneyLoop scales with you—and the time you save lets you take on more clients without working more hours.
What's at stake
Every week without a system
The coaches who scale aren't working harder. They have better systems.
Stop Documenting. Start Coaching.
You didn't become a coach to spend your evenings on paperwork. JourneyLoop handles the admin so you can focus on what matters: transforming lives.
One session pays for JourneyLoop.
Most coaches save 5+ hours per week. At $150/hour, that's $750 in reclaimed time—for $89/month.
