Are you ready to coach like a seasoned pro?
Expert feedback after every session — plus automated prep, client portals, and progress tracking.
Everything you need
A proven system for professional coaching
AI that helps you deliver five-star coaching from your very first client.
Connect your calendar, then let us do the work
We join your sessions automatically, record them, and do all the work for you. Session insights, client prep notes, and portal updates appear like magic after every coaching call. No tech knowledge required. No additional work on your end. You just show up and coach. We handle the rest.
Give clients a world-class experience
Your clients get a secure space to review session summaries, track their goals, and see their progress over time. You look like you've been coaching for years — even if it's your first client.
Be present with your client, not buried in notes
When you're taking notes, you miss what really matters. Everything tracks automatically — goals, insights, breakthroughs — so you can give your client your full attention.
BANK-LEVEL
ENCRYPTION
ZERO AI
TRAINING
CONSENT
FIRST
YOU OWN
YOUR DATA
DELETE
ANYTIME
Coaching-grade privacy and security
Built with consent at the core. Your client data stays private, encrypted, and never used to train AI models. Meet the ethical standards your clients expect — and the legal requirements your practice needs.
Start free, grow at your pace
What would this system be worth to your practice?
AI-powered session prep, professional client portals, ICF-aligned feedback, automatic goal tracking, and privacy-first security — all in one platform built for independent coaches.
"Thanks to JourneyLoop, my coaching clients see the value of continuing our work together to pursue even higher goals. It's a privilege to deepen relationships with clients I've already built trust with and it also saves me time searching for new clients, allowing me to stay focused on the work that matters most."
Traditional coaching tools force you to choose between power and simplicity. Enterprise platforms overwhelm you with features you'll never use. Basic tools leave you cobbling together spreadsheets and ChatGPT prompts.
- Privacy-first security. Bank-level encryption, zero AI training on your data, consent-first design. Your clients' trust is protected.
- Professional client experience. Give your clients a secure portal where they can review sessions, track goals, and see their progress. Look like you've been coaching for years.
- AI that saves hours. Automated session prep, smart analysis, and ICF-aligned feedback. Spend less time on admin, more time coaching.
The typical value of these features? $3,000/year if you built them yourself. Your investment? $0/month for up to 2 clients and 4 sessions. Get started free. Upgrade when you grow.
About us
Built by coaches who understand the struggle
I'm Marco Lamina — a San Francisco-based software engineer who left corporate tech to build human-centered AI that amplifies coaching relationships.
Our mission
I created JourneyLoop to solve the problems I saw independent coaches struggling with: overwhelming setup, fear of looking unprofessional, and uncertainty about whether they're actually helping their clients.
My coaching partner, Michael Shehane (executive coach and founder of InStride Leadership), discovered his own blind spots using AI analysis of his sessions. That revelation became our mission: help coaches see what they can't see about their own practice.
We're martial artists who trained together for 8 years. We know mastery comes from continuous feedback, not occasional supervision. JourneyLoop brings that philosophy to professional coaching. Meet our full team.
Made with ♥ in San Francisco
The evidence is clear
- Coaches lack time for support
- 87%
- Hours/week on admin for new coaches
- 15+
- Reduction in admin time
- 60%
- Higher retention with progress tracking
- 40%
How it works
Here's what happens when you get started:
No integrations. No manual setup. No technical skills required. We handle client consent, automatically join your session, and set up everything for both of you.
30-Second Setup
Give us your email, meeting link, and client's email. That's it.
Consent Done Right
We send your client a consent email that explains everything and builds trust.
Automatic Join
Once they consent, our AI joins your session automatically—no manual steps.
Coach Freely
Focus on your client while our AI records and transcribes everything securely.
Instant Platform
Within minutes, both your account and your client's portal are automatically created and fully set up.
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- Do I really get full access for free?
- Yes. The free Starter Plan includes every feature — AI session analysis, client portal, goal tracking, ICF-aligned feedback, privacy-first security. The only limits: 2 clients max, 4 total sessions per month. Perfect for launching your practice.
- What happens when I grow past 2 clients?
- You'll upgrade to the Unlimited Plan at $89/month (or $890/year). That gets you unlimited clients and unlimited sessions. You can upgrade or downgrade anytime with one click.
- Is my client data really private?
- Yes. Only you and your client can access their session data - no one else, including JourneyLoop staff. Your data is protected with bank-level encryption, healthcare-grade security, and daily backups. Learn more about our security practices or visit our Trust Center for complete transparency on data handling, vendor compliance, and HIPAA readiness.
- How long does setup take?
- 30 seconds. Just give us your email, meeting link, and client's email. We send your client a consent email that explains everything and makes them feel safe. Once they consent, our AI joins your next session automatically. After the session ends, both your coaching account AND your client's portal are automatically created and fully set up. Zero configuration. Zero manual work.
- What if I'm not tech-savvy?
- If you can copy a meeting link, you can use JourneyLoop. No account creation. No integrations. No software to install. Just provide your meeting link and client's email address. We handle everything else — consent email, meeting join, transcription, analysis, and creating both accounts. All automatic.
- Can I try it before committing?
- The free plan *is* the trial. Use it as long as you want with up to 2 clients. See the full value before you ever consider upgrading.
- What makes this different from ChatGPT?
- ChatGPT requires you to manually upload transcripts, write prompts, copy-paste results, and manage everything yourself. JourneyLoop automates the entire workflow, provides coaching-specific analysis, tracks progress over time, and gives your clients a professional portal. It's the difference between a notepad and a practice management system.
Start coaching like a pro — today
Join the coaches who are launching with confidence instead of chaos.
Start for free. Scale when you're ready. Cancel anytime.
When you grow past 2 clients, upgrade to unlimited for just $89/month. That's less than one coaching session — for a system that handles everything.